PROTECTION of the environment is the concept behind Citizen Watches' bright and stylish ''Life by ADEC'' series of watches.
The company claims the colouring of all the watches, both on the face and the strap, is made from a special ink which is non-toxic and does not harm the environment.
The strap contains no toxic elements and recycled paper is used in all packaging and display to help reduce pollution.
In addition, the exhausted battery can be sent back to the company's service centre for proper disposal.
The watches can also protect sensitive skin from irritation by the use of nickel-free and PCB-free straps.
In design terms, the Life collection is divided into four series - Human, Culture, Nature and Signals - each with a unique style and design concept.
Fifteen models were especially selected from this range to form the Premiere Collection, each limited to 7,777 pieces worldwide.