Electors in Kowloon West must choose between a loving family man, a trustworthy solicitor and an eager-to-help politician.
Frederick Fung Kin-kee, of the ADPL, portrays himself as a loving husband and father, and takes his wife and son with him to public functions. This was consistent with his image as a Shamshuipo community member.
His ally, Bruce Liu Sing-lee, said this also underlined the party's commitment to Hong Kong as opposed to other candidates, pointing to the 1995 controversy over the emigration of Tsang Yok-sing's wife.
Democrat James To Kun-sun, a solicitor, admitted his supporters were not as physically close as unionist Lau Chin-shek's.
'His supporters often pat him on his back and talk to him when they see him in the street, whereas mine tend to keep some distance and show their support with a body gesture,' he said.
Mr To has told supporters he is trustworthy and they can rest easy if they elect him.
'Few candidates dare to use such a hard-sell approach but my supporters were quite receptive,' he said.
Mr Tsang was adamant that only candidates who offered assistance to voters would win support.
'If they really feel I can provide help, they'll come my way,' he said.