The People's Liberation Army has been banned from advertising medical services under its name in an ongoing effort to repair its tarnished image.
The ban was announced in a joint statement this week by the National Industry and Commerce Administrative Bureau, the National Health Organisation and the Bureau of Broadcast Television and Movies.
The People's Liberation Army Daily said yesterday non-licensed doctors had been using the PLA's name in various advertisements to promote fake and substandard services.
While some non-licensed doctors had signed contracts with the armed forces to use its name, most did not have such agreements.
To overcome the problem, all divisions, personnel or any organisation connected to the military have been forbidden to release medical advertisements.
Advertisements already distributed are to be stopped.
Medical personnel and organisations legally associated with the PLA are also to cease all advertisements.
By removing the PLA from medical endorsements, the Government hopes to restore some of the credibility the PLA lost because of the advertisements.
The decision follows a command ordering the PLA to withdraw from scandal-ridden private businesses.
The media have recently been lauding the PLA's efforts in fighting the recent floods in a bid to boost its image.