I want to commend ATV for bringing the NBA playoffs to Hong Kong. This seems to be an excellent opportunity to win the kudos of many local sports fans who have been alienated by Star TV's casual approach to NBA programming.
That said, I am left shaking my head with that old 'only in Hong Kong' feeling after being hit with an advertisement which flashed up during Monday night's decider between the New York Knicks and the Indiana Pacers.
As ATV is generally not in the habit of broadcasting games live, one has to go to some trouble to arrive at the scheduled slot with the anticipation that ignorance brings. Monday's game, which was delayed by about 60 hours, meant weekend newspapers went unread, e-mails were screened, friends were cautioned, and so on.
So you can imagine my frustration when halfway through the game, with scores all tied up and 24 minutes of exciting play remaining, ATV in its infinite wisdom boldly advertised that the finals, between the Spurs and the Knicks, would be shown today. Couldn't this piece of revealing information have waited until the end of the game? This exercise, along with Pearl's X-Files trailers which frequently give the ending away, is about as helpful as Agatha Christie dedicating a novel to 'the butler, who did it'.
PAUL ELLIS Tin Hau