Source:
https://scmp.com/article/479337/lacoste-bites-backLacoste bites back
ALMOST EVERYONE has memories of wearing a Lacoste shirt. And until recently, it was just that, a memory. The short-sleeved, knitted polo shirt originally designed by French tennis champion Rene Lacoste in 1933 was popular on and off the tennis court, even making it into The Official Preppy Handbook in the early 1980s as standard-issue attire.
Yet suddenly, Lacoste disappeared from the fashion radar as the popularity of preppy fashion dimmed and the likes of Polo Ralph Lauren muscled their way onto the scene with their own brand of polo shirts and marketing savvy.