For more than 20 years, Sony's ES series - for Elevated Standard components - has been reserved for products that deliver the highest audio/video technology. To bolster the home entertainment experience, Sony has launched its flagship Super Audio CD and DVD player - the DVP-NS9100ES. This unit features the firm's High Quality Digital Audio Transmission System, which enables acoustic purity by eliminating the typical jitter during audio playback. It can play a wide range of disc formats, including DVD-RW, MP3, JPEG, CD-RW, VCD and SVCD. Its High-Definition Multimedia Interface provides a high-bandwidth connection for uncompressed transmission of digital video, audio, data and control signals through a single cable. The DVP-NS9100ES costs $9,980. Pre-orders are being accepted until September 11 at www.sonystyle.com.hk .