Anticipation was high for Gucci's new autumn/winter collection - as reflected in the large turnout for the show at the Hong Kong Convention and Exhibition Centre.
Even though the event was held in a massive hall, it was a tight squeeze for guests on the banks of tiered benches.
However, once the show started, you could hear a pin drop. Dramatic lighting, candle chandeliers and 60 ensembles kept the crowd's attention rapt. After the show, the back wall retracted and a bank of candles revealed a separate party area.
Suddenly, the Convention Centre turned into a huge nightclub. Celebrities abounded, including Aaron Kwok Fu-sing, Michele Reis, Fanny Sieh Tsz-lun, Conrad Wong, Remus Choi Yat-kit, Harina Khan and Jolie Lo Nga-man.