The mother-and-daughter team of Vivien Chan and Anna Mae Koo (below) have been quietly expanding their V serviced-apartment empire. Since October, the 25 stylish units of their V Wanchai building (next door to The Fleming on Jaffe Road) have been filling up with next to no fanfare; their first property was in Happy Valley. They finally invited the press down for a promotional schmooze on Wednesday afternoon to show off the Wan Chai building's uniquely modern but prehistoric-themed interior design.
'The idea of the entrance and walls is to make it like a cave,' explained director Ms Koo, who handles the more hands-on management of the facilities. 'A cave is where humans used to live. It's part of our home concept. We wanted to try something new with each property. A cave is safe, home-like.'
Well, Neanderthal man never had a 42-inch plasma screen and luxury toiletries.
Ms Koo added: 'Our apartments are not just about the hardware of the units, but also the software. By that I mean we're trying to develop a living design philosophy, with touches like our dreambeds and aromatherapy bath.'
More than textured walls and a concave lobby, the other reason for treating the press to some crab cakes and smoked salmon was to tell us an even larger V, in busy Causeway Bay's Yee Wo Street, is on the verge of opening.
'Fifty-three of the 133 units are already open and the rest of the units will come online in June,' said Ms Koo. 'We're really putting the V in living.'