Source:
https://scmp.com/article/659285/position-brewing-coffee-brand-promoter

Position brewing for a coffee brand promoter

If style, mystique, fashion and luxury are ingrained in you and you are captivated by the perfect cup of coffee, then this job wants to allure you to share a luxury brand experience.

Nestle Nespresso, one of the fastest growing businesses of the Nestle Group, is inviting applicants to share with others the ultimate coffee experience by applying to become a brand manager.

Responsible for establishing the Nespresso brand as the ultimate coffee experience and making it an icon for the perfect cup of coffee in the market, this role needs someone who can ensure the implementation of world class marketing strategies in a business-to-consumer and business-to-business environment.

A university graduate in marketing or business administration is preferred.

Candidates with a master's in business administration specialising in marketing would be highly sought after.

Candidates with at least five years' brand management experience with a luxury brand should apply to help the company realise its visions and goals.

Personal qualities needed for the position include solid knowledge in brand management, good consumer communication, strong negotiation, presentation and communication skills along with initiative, strong analytical skills, creativity and the ability to work independently.

Proficiency in English and Chinese is a must and occasional travel must be expected.