Most food companies prefer to emphasise the humane way they dispatch animals. Thai food group Betagro and its Hong Kong distributer Sutherland seem to do the opposite. A reader was shopping in one of the big supermarket chains when she picked up this chicken breast package (top) and noticed its alarming message. 'Our chicken is healthy ... Raised in discomfort, fear and stress-free environment,' it said.
It's billed as containing no antibiotics, no preservatives, growth hormones or pesticides. It reminds us of a popular cartoon poster (bottom) by US-based Adventure Graphics.
Perhaps someone forgot to hyphenate the words. But we are disturbed by the possibility that the message meant what it said. Companies certainly should not be allowed to get away with raising animals in fear and discomfort. What do they actually do to the poor chickens, we wonder? Is this food for sadists? By the way, the meat is Halal-certified. Somehow we don't think religious people would condone the torture of chickens.