The Naked Chef is coming to town - and it is definitely not Jamie Oliver.
Meet Flora Cheung Ching-sze, the nude host of a new alternative cooking show on pay television.
The nubile model admits she has never worked in a real restaurant kitchen and does not remotely compare her talents with the culinary skills of the celebrated British cook.
But it is her mission to encourage more men to go into the kitchen.
And her presence on the adult channels of Now TV, Hong Kong Broadband Network and TVB Pay Vision at least promises more eye candy for them. 'I have always liked cooking and I thought I should share enjoyment with more people,' Cheung, 26, said.
'Most men don't like to cook, but I want to get them interested.'
The cooking show is the brainchild of Jesse Au King-wai, who brought naked newsreading to Hong Kong in 2004.
'The guys really liked naked news,' said Au, who heads the production company Lemonation that produces programming for the adult Ice/Fire channel on Now and Hong Kong Broadband.
'So I thought maybe they will go for nude cooking.'
In each 30-minute show, a fully-clothed Cheung and her cameraman go shopping for fresh ingredients in wet markets. But when she goes back to her private kitchen, she will undress as she gives instructions on preparation and demonstrates with woks and pans.
'From shopping to cooking - it's the whole shebang,' she said.
The twice-monthly show will be in Cantonese. But Cheung said even viewers who do not speak it would have no difficulty following her.
In the first programme, which is scheduled to air later this month, she will prepare two of her favourite dishes - fried vermicelli with shredded beef and assorted vegetables, and ox tongue in a red-wine sauce.
But won't all the sizzling and deep-frying hurt her skin?
Cheung said: 'I'll be wearing a tailor-made, fully transparent apron especially made for the programme.
'It covers pretty much everything but hides nothing.'
Depending on the response in Hong Kong, Au wants to try Korean cuisine next.
'There are many ethnic cuisines around the world,' he said. 'This could be an endless series if it proves popular.'