Sophia Loren is quoted as saying: 'Sex appeal is 50 per cent what you've got, and 50 per cent what people think you've got.' This could well be a mantra for the South Stand, where 'if you've got it, flaunt it' is the order of the day for the costume-conscious.
For three days straight the end zone with the southern aspect sees not only more sun, but also more colourful, lavish and outrageous fancy dress.
One group of women, going by the group theme name of HMS Shambles, are going out of their way to prove that women in uniform turn heads. The troupe of 20 in sailor dresses are living the 'in the navy' fantasy to such an extent they seem only to talk in song.
'I got a feeling, that tonight's gonna be a good, good night ... and tomorrow as this is Hong Kong's best party,' said 'Booty'.
'I travelled the world and the Sevens seas,' said Kimberley Chao.
'The boys are not back in town, and so are we,' said Victoria Phelps.
The HMS Shambles South Stand sailors comprise mostly Valley Hockey girls, whose team are known as The Evils.
'Every weekend 11 natural athletes, as we like to call ourselves, come together at Happy Valley to play hockey. But today we have stepped aside for some different balls. Gents, do your countries proud,' enthused the squadron's spokeswoman, Anita Rye.