Source:
https://scmp.com/article/978687/car-guys-vs-bean-counters-battle-soul-american-business

Car Guys vs. Bean Counters: The Battle for the Soul of American Business

Car Guys vs. Bean Counters: The Battle for the Soul of American Business
by Bob Lutz
Portfolio

Bob Lutz is a giant in the automotive industry. The former Marine fighter pilot developed his lifelong passion for cars and their publicity at General Motors in Europe, BMW and Ford. As the outspoken president of ailing Chrysler, Lutz wowed critics with the muscular Dodge Viper, and with typical bravado launched the first Jeep Grand Cherokee through a Detroit motor show plate-glass window.