Two conferences early last week in Paris and London tried to address racing's decreasing share of the wagering world last week, with one resorting to older, failed solutions and another looking more towards the future.
The keynote speaker at the inaugural Leaders in Racing conference in London, Jockey Club chief executive Winfried Engelbrecht-Bresges, addressed racing's diminishing share of the global betting market and warned that racing needed rebranding and structural changes to reposition itself and that included a reference to the lack of vertical integration.