Owing to the heated competition among cosmetics firms, with their endless promotions, the masterminds of these events are having to get more and more creative.
Japanese beauty brand SK-II launched its luxury beauty line LXP on Tuesday at a private venue in Duddell Street, Central, and the event had a bit of everything hip.
Three celebrity artists, oil painter Margaret Yau, milliner Jaycow and fashion designer Vivian Luk, were booked to create a piece inspired by the rose - one of the product line's key ingredients. About 30 socialites were invited to an exclusive preview of the new products.
To echo the rose theme - more than 1,000 roses were used to decorate the backdrop - a booth for rose arrangements was set up. Each guest got a hand rub with the rosy cream while sipping pink bubbly.
Truly la vie en rose.