With more consumers concerned about what they put on their skin, it's no surprise that natural continues to be a strong trend in cosmetics. One example is South Korea-based Eco Planet Inc's Rose Absolute Vital Fluid. This whitening and anti-ageing emulsion with Bulgarian Rosa damascena oil and organic virgin Argan oil, all natural extracts, enhances the clarity of skin.
MAKE-UP MEETS SKINCARE
Customers are highly receptive to make-up products with skincare benefits. Hong Kong-based STP Mineral Therapy will present Jane Iredale liquid mineral foundation, which safely covers redness and gives essential protection to the skin.
AT-HOME SKINCARE DEVICES
Home-use beauty devices are gaining popularity among consumers wanting to save time and money by avoiding regular visits to salons or to the doctor's surgery. Israel-based Synoia Technologies will present WISH, a multi-application home-use device for anti-ageing, skin rejuvenation and blemish reduction. France-based Biolux Medical will present LUXe, the first intelligent home care LED therapy device that treats the problems of dull skin, blemishes and ageing.
Eco-conception is a major emerging trend of packaging. Suppliers are finding ways to use bio-degradable materials, less polluting inks and more organic materials to reduce waste in compliance with eco-conception. An example is 'Emoi infini', a fragrance box and bottle that can be endlessly sorted and recycled, presented by France-based SGD.