Ho ho ho, fellas. Here's your chance to get your Christmas photo shot and printed for free.
British brand Venture Photography has set up a studio in Harbour City mall in Tsim Sha Tsui in the style of Santa's grotto.
'This is very much based on a traditional English Christmas,' said the brand's general manager Stephen Wadsworth at the pop-up studio's opening on Thursday. 'People in Hong Kong can sample what it's like back in the UK and meet the Santa.'
From now until January 2, people can have a free trial and sample what Venture Photography does in the mini studio, where pictures will be edited very quickly and printed.
Guests can take one away while another will be used to decorate the Grotto. Those who like the experience can buy the special packages from the company's stores in Harbour City or Central, with proceeds going to the Blood Cancer Foundation.
Celebrity mums Candy Lo Hau-yam, Crystal Kwok Kam-yan and Margaret Chung Lai-kei were booked to officiate at the opening.
Kwok said the photo shoot was fun and involved so much playing and running around it felt like a party.
She also likes the way the photographers captured her family's spirit in a way that boring, sitting-still portraits don't.
Chung has yet to sample the fun. She is planning to do her family shoot soon with her husband and one-year-old daughter. But she said it was not the baby that she worried about, but her shy hubby whose pose appeared quite unnatural even during their wedding photo shoot.
But Chung has nothing to worry about. For Lo, who has had two photo shoots with Venture Photography, said her posing tip for a great picture is: don't pose.
'You become so stiff if you try to pose. The reason why my two teenage sons don't like having traditional family portraits taken is because it's awkward and there's nothing fun in being made to stand still during the shoot,' said Lo, who brought her youngest son, five-year-old Jonathan, to the event.
'But if it's treated like you're playing a game, where the photographer tells my sons to chase me or asks us all to tickle my youngest son, then a candid and joyous moment can be captured.'