Hong Kong sports fans may not get to watch live coverage of the London Olympic Games this summer if Cable TV's plan doesn't go through. The company is pressing the government to approve its application for a free-to-air licence.
The pay-television operator won the Games' sole broadcasting rights for the city five years ago. Director William Kwan Jut-ho said non-subscribers could still see the Games if the company secured approval to start a free-to-air channel soon.
The broadcaster submitted its application for a domestic licence in January 2010.
'We don't know why it has taken so long,' a company spokesman said. 'But once we get the licence, hopefully by the end of this month, we can go ahead with our plan to broadcast the London Games on free television.'
He warned that it would not share content with TVB or ATV as this was not 'part of our broadcasting plan'. I-Cable will set up four channels during the Games, including a soccer channel to cover most of the matches live.