E-mail and social media giants Facebook, Google, Microsoft and Yahoo have teamed up in a new global alliance that aims to significantly reduce the threat of fraudulent electronic messages, such as 'phishing' and 'spam', which litter the internet.
The four companies joined 11 other firms in the technical working group named DMARC.org - short for Domain-based Message Authentication, Reporting and Conformance - that has developed and aims to promote widespread adoption of an official internet standard based on existing technologies to combat deceptive e-mail.