Why else would you hang out in a car showroom if not for the vehicles? But it's likely that the latest addition to Fiat's showroom in Leighton Centre, Causeway Bay, will draw as many gourmands as car fans.
The Italian company is opening a themed cafe inside their showroom today, just in time for Valentine's Day. The classic brand is also launching the Fiat 500 Pink Edition two-door lounge car to coincide with the opening.
Similar cafe-cum-car showrooms have already become features of Fiat's outlets in the US, Italy and Japan.
The Hong Kong in-store cafe has a full kitchen run by East Hotel's executive chef David Laris, who said his inspiration came from small cafes in the Italian countryside.
'Eighty per cent of the ingredients are imported from Italy, and some artisan products were made by small Italian companies,' Laris said on Wednesday at a tasting event for the media. 'The presentation is simple but the food is authentic. It should be the star of this cafe.'
The cafe offers a menu of Italian cuisine, from air-dried tuna to panini brimming with ricotta cheese and anchovies, Illy coffee and wines from across the country.