Fans of Lady Gaga are turning into little monsters as they scramble for tickets to the Grammy Award- winner's Hong Kong debut - as even the city's well-connected insiders struggle to secure a seat.
And the situation is expected to turn even more gaga today as the first members of the public get their chance to snatch one of the prized tickets to see pop's hottest act on her tour called, The Born This Way Ball.
The South China Morning Post has learnt from multiple sources that some internal bookings - open only to the well-connected - were rejected because there were not enough tickets to go round. A local music publicist said she had been allocated six tickets instead of the eight she ordered the day before the concert was officially announced on February 9. 'This is not so bad. I guess late comers will not be entertained,' said the publicist who wished not to be named.
The show, at AsiaWorld-Expo on May 2, has tickets priced at HK$480, HK$780, HK$1,280 and HK$1,580.
The publicist said she ordered the HK$1,580 tickets, but had had to pay an additional HK$205 for each - a HK$195 extra charge by show promoter Live Nation and a HK$10 handling fee charged by ticketing agent HK Ticketing.
'The promoter told me that the HK$195 additional charge was Gaga's idea - to drive people away from internal bookings so that more tickets can be released for public sale,' said the publicist. 'But people don't mind paying an extra HK$200 if they are already buying the top-priced tickets.'
AsiaWorld-Arena has a maximum capacity of 14,000, subject to the configuration and the size of the stage. Some 6,000 tickets had reportedly been reserved for credit card priority booking, open only to those with a Hong Kong-issued American Express card. The rest will be divided between internal bookings and public sales. But it is not known how many tickets will be left when they go on general sale on Monday.
American Express refused to comment on how many tickets would be available for priority booking, but said new card applications had been received because of the Lady Gaga concert.
'It's going to be very busy,' a HK Ticketing customer service officer said, urging fans hoping to take advantage of priority credit card booking or seeking one of the remaining general-sale seats to join the queue at their nearest ticketing counter while trying to get through to the customer service hotline on their mobile phones.
Live Nation did not return calls or e-mail for comment.