After opening its first local concept store in Central, coffee chain Starbucks has chosen vibrant Mong Kok for its second such venture - in collaboration with lifestyle brand Goods of Desire, artist Stanley Wong Ping-pui and the Hong Kong Film Archive.
The store sports vintage elements such as an old weighing machine of the kind that used to be common in cinema flyers, a wall made of mahjong tiles that reads 'good movie upstairs' and graffiti inspired by the 'King of Kowloon' street artist Tsang Tsou-choi.
Apart from offering a chill-out spot on busy Sai Yee Street, the shop - which Wong says 'infuses art with living' - is also a platform for art, culture and film activities. It has a mini cinema for showing local movies, and there are plans for regular talks and seminars.
The shop is also re-running a year-long exhibition called '100 Years of Light and Shadow', shown previously at the Film Archive.
When asked about their favourite local movies, former TV presenter Janice Chan picked Wong Kar-wai's Days of Being Wild (1990) and actress-model Jennifer Tse Ting-ting named Patrick Lung Kong's Story of a Discharged Prisoner (1967). Latecomer Josie Ho Chiu-yee - apparently sick and apologetic for showing up almost as the event was ending - chose Nomad (1982) by Patrick Tam Ka-ming.
Perhaps to echo the fact that it is the biggest Starbucks in Hong Kong by far, a giant film reel and clapperboard were crafted for the opening. The shop officially opened with the guests joining hands to snap shut the oversized clapperboard, followed by a toast - with coffee, of course.