American skincare brand DMK held the Asian launch of its new make-up range in Hong Kong on Wednesday. The brand's founder, American biological scientist Dr Danne Montague-King, flew in specially for the occasion.
'Chinese people don't show their age as fast as Croatian people like me. Very lucky,' he said. 'But one of the things that [they will] fall for is a primer called Creme Glace. It's quite an ugly product and looks like cottage cheese. But it performs very well - it acts as a primer so when you put the foundation on, your skin looks like velvet porcelain.
'And there are tiny little microscopic filaments [which] reflect light away from the wrinkle. So if you're an older woman or older man and you have wrinkles that you want to disguise, this primer will bounce all the light away and your wrinkles will not show.'
He uses his Creme Glace and foundation daily and looks incredibly young for his 70 years, with few wrinkles. If this were not a good enough testimony, a model with tattoos was used to illustrate how his cosmetics can work as camouflage cover.
'While tattoos are pretty and a work of art that shouldn't be covered, the fact that the silicone-based foundation can hide such dark pigment shows that it can work well in covering imperfections including birthmarks and scars,' said veteran make-up artist Lui Suk-yin.
Used by Hollywood professionals including Emmy award-winning make-up artist Brad Look for actors in movies including the latest Spiderman and So We Bought A Zoo, the make-up range has earned a reputation for its long-lasting effects and wide range of foundation colours for different skin tones.