Source:
https://scmp.com/business/companies/article/1296100/cashing-health-scares-china-online-food-sales-boom
China

China online food retailing booms after safety scares

Consumers shaken by series of contamination scandals turn to the internet to buy safe produce with Cofco one of the biggest players

The Shunfeng First Choice website sells imported fruit, such as cherries. Food is becoming one of the fastest-growing segments of internet retailing. Photo: Reuters

Mainland consumers are responding to a powerful new marketing tactic that plays to a widespread fear of food contamination - the promise of safe groceries sold online.

Pledging produce direct from the farm, vendors have found food is becoming one of the fastest-growing segments of internet retailing as they cash in on scares from cadmium-tainted rice to recycled cooking oil.