The late Tip O'Neill, former Speaker of the House in the U.S. Congress, had said that "all politics is local". So is the news, at least the majority of it.
Why? The report by the Pew Research Center’s Project for Excellence in Journalism and Internet & American Life Project (see the link below) will prove it for you.
-- New Pew study: Where you live helps shape your news diet http://bit.ly/Q1xXKX  http://kng.ht/SmM7J8 
-- @michaelmaness on Knight's journalism and media innovation strategy - Knight Foundation 
-- Quartz: The new biz-news site is a technological and structural innovator, with only a few hiccups - NiemanLab 
-- The Atlantic’s Quartz is here at last but will it pay? - paidContent 
-- FT Has More Social Media Followers Than Customers - @FolioMag 
-- Facebook And Twitter Do Almost Nothing To Drive Sales - FORRESTER 
-- REVEALED: The Biggest Blunders In The History Of Social Media [INFOGRAPHIC] - Mediabistro