Rotten Tomatoes becomes the scapegoat for frustrated Suicide Squad fans

The critics are wrong about Suicide Squad, according to an online eruption from DC Universe’s fans. The small but loud revolt against critical opinion is demanding the closure of Rotten Tomatoes, where Suicide Squad ’s aggregate rating among critics is hovering at about 30 per cent. The negative reviews are “unjust,” the fan uprising says.

It’s an odd target for a campaign that aims to democratise the critical analysis of films, since that’s basically what Rotten Tomatoes was founded to do in the first place. Rotten Tomatoes is a website that aggregates and evaluates the reviews of critics who work for publications across the globe. Their film ratings – expressed as a percentage – are meant to provide an overall look at how the film is faring in the opinions of those critics. And yet, for those signing the change.org petition demanding Rotten Tomatoes’ closure, the site is the easiest target to pick as a stand-in for the entire idea of a critic’s value.

In just a few hours, the petition became the target of widespread ridicule. It appears that a good portion of the 17,000 people who have signed it did so in order to make fun of the petition in the comments. Several signers used their comment box to gleefully point out that Rotten Tomatoes, supposedly the epicentre of an unfair, anti-DC campaign among critics, has links to Warner Bros, DC Entertainment’s parent company.

Eventually, Coldwater announced that he was withdrawing the petition, saying that he initially made it to “gather DC fans to express our anger just for fun,” but found that “the only thing that it does is spread a speech of hate and online fighting among the supporters and objectors.”

While it would be tempting to frame this debate as the difference between the true fan and outsider perspectives on Suicide Squad, that’s not really correct. Fans can and do read movies and TV shows in their own fandom critically, with great sophistication and diversity of opinion; outsiders can be charmed by “bad” movies that manage to show them something they like.

Pinning a fandom litmus test on whether one likes a clearly troubled film just because it exists seems like a bad idea, and does a disservice to the diversity of opinion within fandoms. The critics who are calling out Suicide Squad for failing to live up to its promising early promotion aren’t doing it to punish fans. They’re doing it because, in their opinions, the film doesn’t work.

In the dominant narrative of the Suicide Squad revolt and others like it, “the critics” as a group are cast as antagonists, particularly when the films in their fandom review poorly. DC’s fandom has been particularly aggressive about this, and not just about Suicide Squad.

Sometimes, the tension is a little more nuanced. Many players of the Warcraft game series were disappointed when the film based on its mythology fared poorly among critics, precisely because there was a sense that director Duncan Jones really cared about the game, and wanted to do right by its fans. The fans I spoke with at the time of Warcraft’s release said that film succeeded as fan service to a great degree, something that’s hard to do well for a community as dedicated as World of Warcraft’s.

For his part, Suicide Squad director David Ayer has responded to the panning of his film by implying that he didn’t make the film for the critics.

Sure, fine. The fans who think the critics are out to get them will appreciate it, as will Warner Bros, which has encouraged DC fans to dismiss film critics as disconnected from film audiences in the recent past.

In the end, it won’t be hard to see how differently fans treat Suicide Squad once it’s actually out in cinemas. As it does for every movie in its database, Rotten Tomatoes will list an “audience score” right alongside the film’s critical rating.