To celebrate its 60th anniversary, the Kowloon Watch Company hosted a get-together in The Ritz-Carlton hotel's Diamond Ballroom on Monday night.
The company opened its first shop in 1952 in Sham Shui Po, and now has 13 stores in town. It also sells its own brands, Cover and Jaz-ma, on the mainland.
Looking back, managing director Wong Kam-shing said the company had evolved over the past few decades.
"Before, it was more about having a strong product and introducing it to customers. But these days, we are more focused on catering to our clients' needs," he said.
Wong said he hoped to further develop the company's market research team to keep up to date on the ever-changing tastes of luxury-watch enthusiasts.
To highlight the "Hong Kong spirit" that has been passed down from the company's founders, local singing group C AllStar were booked to provide entertainment at the gala.
The company's staff also took turns on stage to show off their Gangnam Style moves.