The power of social media may have given Hollywood star Brad Pitt cold feet. After attracting a lot of buzz with his debut on Sina Weibo on Monday, he quickly deleted his first post.
The star of Inglorious Basterds followed in the footsteps of fellow Hollywood names such as Tom Cruise and Dwayne Johnson by signing up for an account on the Twitter-like Chinese microblog. His first post, "It is the truth. Yup, I'm coming," attracted more than 10,000 comments within hours. But the post was mysteriously deleted early yesterday, without Pitt clarifying whether he just meant he was joining the Chinese blogosphere or was coming to China.
It's odd that Pitt chose Chinese Sina Weibo over Twitter. But there's little doubt it was him because the service requires celebrities to verify their identity before adding a "V" sign next to their screen name.
Weibo can be a double-edged sword for celebrities. Some have deleted updates or accounts due to controversial content or heated discussion among internet users. Actresses Shu Qi and Barbie Hsu Hsi-yuan deleted the content of their Sina Weibo accounts because of defamatory comments from other users. But they both started using it again after a few months' silence.