Source:
https://scmp.com/lifestyle/fashion-watches/article/1053843/j-crew-drops-anchor-hong-kong
Lifestyle/ Fashion & Beauty

J. Crew drops anchor in Hong Kong

J. Crew has dropped anchor in Asia. Divia Harilela charts its crossing from humble catalogue to fashion empire

J. Crew creative director Jenna Lyons. Photo: Danielle Levitt

Sequins are all the rage at J. Crew's headquarters in downtown New York. It's 9am and the company's well-dressed staffers are buzzing about in glittering tops, jackets and skirts accessorised with neon cashmere, men's button downs, striped tees and chunky crystal jewellery.

Wearing so much bling at this time of the morning would be considered poor taste anywhere else in the world, but taking fashion risks has made J. Crew one of America's most successful brands.