Luisa Fietta is one of those rare women who oozes style in a pair of denim jeans, white T-shirt and a chunky necklace. "You can be glamorous with simple things - it's all about attitude," says Fietta, the general manager of Pedder Red in Hong Kong.
And attitude is something she has in spades. "As for fashion, it's all about being myself. The priority when shopping for clothes is colour - winter for me is the death season, I just feel so depressed. Summer is when I go crazy. Everything has to be colourful."
Fietta's penchant for colour is expressed not just through her accessories but also her body, from her violet-tinged hair - "I do it myself, it's been blue and bright pink" - to her tattooed arms bursting with peach blossom, roses and butterflies.
Her wardrobe pops with colour, not patterns but blocks, and the clean lines of Martin Margiela ("my first love with a designer"), Helmut Lang and Phillip Lim. She has a weakness for accessories, especially necklaces and glasses. "I have 80 pairs of glasses - both prescription and sunglasses. They are my obsession. I love everything vintage. I adore these sunglasses from Krizia, an Italian brand from the 1960s. I got them in Hong Kong and cleaned them up."
In her jewellery collection old and new sit beautifully together. There are sparkling pieces from the '40s and '50s as well as chunky statement necklaces from Venna and Rodarte. "Many of the pieces from the '50s have been repaired and refashioned. I always wonder who wore them before me. I need something more than just impulse buying - it has to have a history."
For bags she loves Proenza Schouler and Phillip Lim. For footwear, of course, she has Pedder Red, and she also opts for Christian Louboutin. "There's something about them that just make you feel sexy."
Born in Italy, Fietta's first job was in fashion. "I grew up in the countryside about an hour's drive from Venice. I was into the punk look as a teenager - leather jackets, Dr Martens, ripped T-shirts and anything black. My first job was with Diesel and every six months I got a promotion."
Then Diesel asked her to set up the brand in Hong Kong. She landed here in 2000 with her boyfriend - now husband - who was also working for Diesel. "Fashion plays a big role in my family; my young daughter also loves it. I think there is something in the genes because when I was little I was crazy about clothes. I learned how to sew when I was four, and I can knit and embroider well and make paper patterns. I used to make my own clothes with my grandma, so it's no coincidence that I'm involved in the fashion industry."
One of her favourite boutiques is Zoe. "It's in Italy and is so special. For me it's important where I shop. If I spot a bargain but I don't like the environment I won't buy it. When I give my money to someone I need to have a good memory of the buying experience."
Fietta likes rummaging in the back rooms of old shops. "I go into old boutiques in Hong Kong, some that opened in the '50s, and ask if I can have a look in their stockrooms. That's where I have found some amazing pieces and I often get them at the same price that they retailed for in the '60s. I'm not telling you the name of the places, though ... that's my little secret."