Source:
https://scmp.com/lifestyle/motoring/article/1338819/ferrari-scales-down-production-boost-exclusivity-brandMotoring
Ferrari scales down production to boost the exclusivity of the brand
Cars line up at The Ritz-Carlton for the Ferrari Owners' Club of Hong Kong's annual Back to School Charity Ride. Photo: Nora Tam
Despite pledging to cut production to maintain the Ferrari brand's exclusivity, the manufacturer of fast cars is not slowing down.
The Italian company will invest €2 billion (HK$21 billion) over the next four years and unveil at least one new model a year, according to its chairman.