EVENT Damiani Flagship Store Opening
WHERE Elements mall, Tsim Sha Tsui
Happenings: Italian cinema icon Sophia Loren was in town to plug the store opening of fine jeweller Damiani. Though she only stayed briefly for the ribbon-cutting ceremony, many enthusiastic fans turned up to catch a glimpse of the movie legend. The ribbon-cutting event was officiated by Giorgio Damiani, vice-president of the jeweller group, Loren and Italian Consul General Alessandra Schiavo. Loren went on to take photos with fans at the exclusive gala dinner at Ritz-Carlton's Ting Lun Heen. Although in her late seventies, the beauty has aged gracefully, and she dazzled in Damiani's multicarat jewellery. For guests who didn't get a tour of the store, models were booked for a fashion show at the dinner, proven to be quite effective - we even spotted a few purchases happening on the scene. VIPs turned out in sequined outfits to match the Hollywood glittery dress code. Guests at the head table included Andrew Yuen, Mira Yeh, Helen Rong and Ivy Wu.
Think I need to catch up on my facials. I'm just half her age but Sophia Loren's got better skin than me
CHIC CHAT with Alessandra Schiavo
What makes Italian jewellery stand out?
The beauty, the tradition and the value of precious stones for sure. Also, the Italian traditions that go into the design.
Are you a fan of jewellery?
I love my collection of jewellery made by sculptors and architects, like the one I’m wearing tonight. I also love unique pieces.
How do you like Sophia Loren?
She’s such a muse for a lot of Italians, but not only Italians who grew up watching her movies. She also made a movie in Hong Kong with Marlon Brando called A Countess from Hong Kong.
Will we see more events regarding Italian cinema?
This month there will be the Hong Kong Salento International Film Festival. In September, we’ll host another Italian film festival at Elements.