Within the first second of the Lunar New Year, China’s largest micro-blogging site Sina Weibo said it saw a record 34,977 posts published.
A record 731,102 posts went out in the first minute.
The Twitter-like service surpassed 309 million registered users as of the end of last year, according to the China Internet Network Information Centre.
Apparently, a campaign by Sina Weibo calling users to send out New Year wishes in the first second paid off. Weibo had 32,312 posts in the first second of the Year of the Dragon.
Sina also reported 19.58 million posts related to CCTV’s seven-hour-long Spring Festival Evening Gala, 60 per cent more posts than last year. The annual gala is China’s most viewed television programme, with about 770 million viewers in 2012.
It is part of Chinese tradition to stay up on New Year’s eve until morning and send out greetings on the first day of the year.