Is it art or madness?
A series of photographs which went viral on China’s social media this week show a naked man running across a street late at night.
The man is holding what looks like a sex doll and is closely followed by a woman who also appears to be naked.
The photos, which were apparently taken in Beijing, drew heated discussion and speculation online.
"Is this a real-life Temple Run?" wrote a blogger, referring to a popular game where a player takes on the role of an explorer attempting to steal an idol from a temple and outrun monsters chasing from behind.
"It must be some kind of publicity stunt," said another.
Many others simply said they found the photos entertaining.
The identities of the couple remain unknown.
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