HONG KONG (AP) — Imax says it's partnering with Chinese TV maker TCL to design and manufacture a home theater system aimed at China's growing ranks of affluent movie fans.
The companies said Tuesday the joint venture expects to launch the new system in China and other unnamed markets starting in 2015.
The systems will feature "Imax-enhanced" films delivered straight to homes through a secure system.
Financial terms and the "premium" system's selling price were not disclosed.
Imax and TCL have an equal share of the venture.
It's the latest move by the maker of big-screen technology to tap rapid growth in China. In July, it teamed up with local partner Wanda to open 120 giant-screen cinemas in China, the world's second biggest movie market.