British Airways passengers flying out of Hong Kong will be able to watch a seven-hour film about a Norwegian rail journey in real time as the airline launches its foray into so-called Slow TV.
Other offerings - alongside the usual movie and computer games - include films about bird feeding, a walk in the park and even knitting.
The airline says Slow TV should appeal to long-haul passengers seeking relaxing viewing.
Footage of the rail trip from Bergen to Oslo was a breakout hit in Norway, according to British Airways, which will screen the journey on hundreds of flights from next month.
The marathon film had a similar appeal to that of moving plane maps watched by passengers for "endless hours", it said.
"It fits perfectly with the wallpaper-style footage people find mesmerising," BA on-board entertainment manager Richard D'Cruze said. "There's a hypnotic, calming and entertaining quality to Slow TV that is perfect for in-flight entertainment."
Slow TV will be available in British Airways jets that are equipped with Thales SA electronics, including the airlines' new Boeing 787 Dreamliners and the Airbus A380 superjumbos that fly to and from Hong Kong.
- Airline passengers in Britain and France were bracing for travel chaos thanks to strikes.
British Airways was preparing for renewed strikes by member of the so-called mixed fleet - a class of crew of inferior pay - after their pay claims were rebuffed.
And in France, the country's civil aviation body urged airlines to cut flights by up to 20 per cent in Paris and some other cities due to an air controllers' strike.
The six-day strike called by a leading trade union over planned budget cuts is due to start today.
Additional reporting by The Guardian, Agence France-Presse