Poachers slaughtering Africa's elephants and rhinos with impunity are often shielded from police by powerful connections, but a group of conservationists has turned to the anonymity of tip-offs to try to stem the killing.
The founders of WildLeaks - a sort of WikiLeaks for the environment - say it is the first secure whistle-blowing platform dedicated to wildlife and forest crime.
While wildlife rangers face gun battles in national parks with poachers carrying out the slaughter, the online project hopes to target top-end traffickers who make millions of dollars in profit.
"We got, for example, a very interesting leak on a very powerful individual in Kenya, linked to the government, who is behind the ivory trade," said founder Andrea Crosta, a former security consultant as well as a long-time conservationist.
This kind of person "will never be taken out from within. They're too powerful. You need help from outside. So right now, we're trying to gather more evidence".
Poaching has risen sharply across Africa in recent years, fuelled by rising demand in Asia for ivory and rhino horn.
Launched in February, WildLeaks got its first tip within 24 hours. Since then the project has received 45 tips and leaks, with at least 28 deemed useful.
The information involved a range of topics from around the world, including tiger poaching in Sumatra, illegal logging in eastern Russia and Mexico, and the smuggling of wildlife products into the United States.
WildLeaks passed on some tips to law enforcement agencies, while others were shared with trusted conservation organisations that specialise in the area.
Some were also investigated in house. Two WildLeaks investigations have already been launched, with another two set to begin in September.
WildLeaks uses encryption and anonymity software to allow those with information to send it safely to those who can do something about it.
Other conservationists have offered a cautious welcome.
"It does appear to be a new approach within the wildlife crime sector," said Richard Thomas from Traffic, the world's leading wildlife-trade monitoring network.
"It could prove its worth over time, if useful information is received and directed towards appropriate professional enforcement agencies for follow-up action."