Hong Kong's most popular televised sporting spectacle - English Premiership soccer - is back on our screens this weekend, but fans of England's second-biggest league have been left disappointed after television bosses axed coverage of it.
Last season Now TV showed regular live matches of the NPower Football League Championship on its Goal TV channel, but a spokesman for Now TV confirmed the coverage had been axed.
"Goal TV has advised that it was unsuccessful in renewing the rights for the NPower Championship, but is looking for replacement programming to be announced in due course," the spokesman said.
The NPower Championship is the second-highest division in the English soccer league system after the Premier League.
Promotion from the Football League to the Premier League is one of the biggest prizes in soccer, and the play-off final for promotion to the Premier League is billed as "the world's richest match".
Former Premier League clubs such as Blackpool, Blackburn Rovers, Bolton Wanderers, Wolverhampton Wanderers and Leeds United now play in the Football League.
In 2009 Now TV lost the rights to screen live English Premier League matches to Cable TV, leaving many subscribers who had signed long contracts in the lurch. The latest news has come as another blow to local soccer fans.
Local entrepreneur Rory Hussey, whose businesses include Solas and Kila bars in Central, is a Blackburn Rovers fan - mainly because his uncle Kevin Moran, who is better known for being the first man to be sent off in an FA Cup final for Manchester United in 1985, also played for Rovers.
"Myself and my brothers Ciaran and Killian are all out here in Hong Kong and we all support Blackburn," he said. "They were terrible last season when they got relegated from the Premiership, but you'd still watch them if you knew their match was being shown.
"It's disappointing, because there'd be plenty of people who are fans of the teams in the division that would watch the matches."