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A survey of potential homebuyers shows a higher proportion of them owned a home and wanted to trade it for a larger one. Photo: AFP

More mainland homebuyers are upgraders, will accept higher prices, poll shows

To gauge the buying demand of mainlanders for domestic and overseas residential property, the South China Morning Post and Century 21 China Real Estate have partnered on a quarterly sentiment survey.

To gauge the buying demand of mainlanders for domestic and overseas residential property, the and Century 21 China Real Estate, a property consultancy, have partnered on a quarterly sentiment survey.

In the second survey, conducted during the second quarter of this year in Beijing and Shanghai, 565 Century 21 clients were interviewed, up from 350 in the first quarter.

The latest survey showed that a higher proportion of the potential homebuyers were upgraders who owned a home and wanted to trade it for a larger one. They could also accept a higher price.

Home transactions in the secondary market dropped sharply in the first half, while supply increased, pushing down asking prices.

While an increasing number of wealthy mainland families are buying homes abroad, the survey showed that interest in doing so was not particularly strong among ordinary households.

 

DOMESTIC DEMAND SURVEY

Yes: 4 per cent (against 6 per cent in the first quarter). No: 96 per cent.

Forty-seven per cent (66 per cent in the first quarter) said they could afford a price less than 30,000 yuan (HK$37,500) per square metre, while 48 per cent (63 per cent in the first quarter) said they were looking at projects below that price.

Sixty-three per cent (49 per cent in the first quarter) said they owned a home, and 21 per cent (8 per cent in the first quarter) said they would sell it to buy a new one.

 

OVERSEAS DEMAND SURVEY

None (against 1.3 per cent in the first quarter) said yes.

Forty-four per cent (39 per cent in the first quarter) said if they were to buy a home overseas, it would be because of their children's education, while 12 per cent (35 per cent in the first quarter) said it would be for emigration and 44 per cent (26 per cent in the first quarter) said it would be for investment.

Thirty-six per cent (57 per cent in the first quarter) said policy issues would be their main concern, while 39 per cent (29 per cent in the first quarter) would care most about price.

This article appeared in the South China Morning Post print edition as: Mainland sees increase in home upgraders
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