Attractive developments

Thailand is the favoured investment destination for Hong Kong and mainland property investors. Holiday properties in Phuket and Pattaya are on the top of the list for Hong Kong investors, with Koh Samui also prominent.

Now, one of the biggest developers in Thailand, Sansiri Public Company, which is listed on the stock exchange in Bangkok, is expanding to market its luxurious properties to foreign investors, especially those in Hong Kong, Singapore and the mainland. Sansiri held a road show in Hong Kong in early June to market holiday homes in Pattaya and Phuket.

Apichart Chutrakul, CEO of Sansiri, says that after success in the provincial markets of Hua Hin, Phuket, Khao Yai and Chiang Mai, it is looking further afield to launch its property projects.

"We are pushing for more foreign sales this year," Apichart says. For the first time, the company has tapped into one of the major tourist destinations in the eastern region of Thailand by unveiling Baan Plai Haad Wongamat Condominium in Pattaya.

The 6,400-square-metre condominium project is on the secluded Wongamat Beach - worth a total of 2.2 billion baht (HK$666.67 million) - and available for presale at Sansiri sales gallery in Pattaya. Sansiri says prices start from 3.59 million baht, and the company believes future demand will raise the growth potential in Pattaya.

Over the past year, the company has enjoyed tremendous success with 14 property projects, worth a total of 9.7 billion baht, developed to meet customer demand in Hua Hin, Phuket, Khao Yai and Chiang Mai.