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Tourism development: Sanya takes holistic approach to enrich offerings

Sanya integrates economic and natural resources to improve competitiveness and quality of tourism products

PUBLISHED : Tuesday, 11 July, 2017, 12:48pm
UPDATED : Tuesday, 11 July, 2017, 12:48pm

Sanya is taking a holistic approach to enrich its travel product offerings and achieve a balanced growth between urban and rural areas.

This is in response to the central government’s “all-for-one tourism” initiative to encourage local governments to integrate economic and natural resources to improve the competitiveness and service quality of tourism products and services.

According to the “Sanya All-for-One Travel Development Plan 2016 to 2020” published in December 2016, Sanya will take advantage of its eco-environment to develop a greater variety of new travel products, with the aim of transforming the city from a domestic holiday destination into an international holiday destination.

The city will accelerate the development of products such as duty-free shopping, cruise tourism, low-flying travel, weddings and honeymoons, and health and wellness. It will reinforce the protection of its natural environment, and improve road networks to enable the development of new travel routes.

Tourism development will be carried out district by district. In Haitang Bay, the city will launch a number of health and wellness, and cultural projects, and will increase the district’s capacity to cope with its development into a comprehensive tourist resort area.

In Tianya district, west of the Sanya city centre, a light-rail system is being planned to improve the transport infrastructure of Sanya Bay, and the commercial and tourist districts will be further developed.

In the Jiyang district, where Yalong Bay is located, improvements will be made to the environment and facilities and to develop the area into a high-end convention and exhibition centre.

In the Yazhou district, work will focus on expanding Nanshan Scenic Area and building the new Innovative Industry Area. In the northern and middle parts of Sanya, development will focus on preserving the natural environment for the development of ecotourism, including a number of natural trails.

Sanya has launched a new round of incentive programmes to attract more visitors and events to the city until the end of 2018. For international conferences where half of the participants are from overseas, the subsidy is 150 yuan (HK$172) or 200 yuan per person for events with more than 300 participants, with a limit of 200,000 yuan. For larger conferences, the subsidy goes up to 500,000 yuan for events with 3,000 to 5,000 participants; and one million yuan for events with more than 5,000 participants.

Cash awards will be given to the top five travel enterprises with the highest number of visitors, and for those who invest in tourist attractions, tourist transportation and service centres.

Subsidies will be offered for tourist promotions within China and overseas, and fact-finding visits for travel agencies and the media.