‘Beef’ on Broadway: England’s Andrew Johnston proves hit ahead of PGA Championship
Bearded sensation hands out sandwiches in New York and mixes with fans on course ahead of final major of the year
England’s Andrew Johnston, better known as “Beef” to fans at the PGA Championship, had a whirlwind Broadway debut after his impressive British Open run two weeks ago.
The 27-year-old Englishman with the hefty frame and impressive beard signed an endorsement deal with roast beef restaurant Arby’s and was handing out sandwiches this week in nearby New York.
“It has just been crazy,” Johnston said. “They said did I want to make a sandwich. I said, ‘No way, I’m too scared to do that.’ So I was just putting the stuff in the bag and shouting out people’s names.”
Johnston, who won his first European Tour title at the Spanish Open in April, was also a smash with practise round spectators, many of whom sport fake beards and yell “Beeeeeef” whenever their man walked past at Baltusrol ahead of the first round.
“They turned up in ginger beards,” Johnston said, finding out who bought them. “I was like, ‘Hope he’s buying all the drinks for you lot because he’s had a shocker there.’
“It’s so nice to see. I love the support and I love trying to give back my time. I actually had a big learning curve where I played a few holes and I was signing so much, I probably shouldn’t have done as much on the course, waited ‘til after.
“But it was the first real time where I’ve had that much attention. And I come off the course and I was like, ‘That was crazy. That was mad.’ It’s just a thing of trying to get the right timing to spend time with all the fans because I absolutely love it. And it means so much to me. But at the same time, you’ve got to get your practise in.
“I enjoy having a good time and having a laugh. I don’t know how many I signed. Hundreds. And then I spent about just over an hour after 18 signing stuff.”