Upcoming Chinese Super League season to be broadcast in Hong Kong
Chinese outfit LeTV will show 480 matches over the next two seasons
Hong Kong fans can watch the Chinese Super League for the next two seasons through LeSports – the new media giant that has also secured the English Premier League broadcasting right in Hong Kong, the company announced at a media conference on Tuesday.
LeSports CEO Cheng Yizhong revealed they would provide coverage of 480 live matches of one of the fast growing competition in the world for 2016 and 2017.
China Super League was broadcast in CableTV several years ago but didn't make an impact and was taken off the air.
Fans can view through LeTV set-top box, a LeTV set, a LeTV smartphone or personal computer if they have subscribed to LeSports EPL package or their LeEco Vip membership plan with an annual fee of HK$990.
Cheng also said they were in discussion with Fifa regarding the multimedia rights for the 2018 World Cup finals in Russia. The Hong Kong Premier League would also be a target in future.
“The China Super League has attracted one of the highest attendances in Asia with an average of 23,000 spectators per match and a total 5.33 million [yuan] in 2015,” said Cheng.
“With the arrival of new players from the European leagues for the coming season, there will be more even more attention on the China Super League.”
Newcomers to China include Brazilian Renato Augusto,who has joined Beijing Guoan, while ambitious Jiangsu Suning have signed Brazilian duo Alex Teixeira and Ramires, while Colombia’s Jackson Martinez will turn out for Asian Champions League holders Guangzhou Evergrande.
Live coverage of the Chinese Super League will be also be available in Taiwan, Macau, the United States, Canada, Thailand and India, according to Cheng.
It was reported LeSports bought the multimedia rights of the Chinese Super League at a cost over RMB2 billion for five years.
The new Chinese Super League season begins on March 4.