Hong Kong Sevens tickets going for a song is music to fans’ ears and no reason for concern for HKRU
Easter and Ching Ming holidays blamed for overabundance of Sevens tickets and prices on secondary market at less than face value for first time in years
It was a case of business as usual, however, for the ticket touts.
Despite what appears to be a record number of tickets on the open market, the professionals who come over from the UK every year are still making money, even though profit margins have been cut.
Touts usually manage to acquire tickets at face value or less and, with demand traditionally outstripping supply for what many around the world consider a “bucket-list” event, are able to flip them at a profit.
Not this year. The touts, who asked to remain anonymous citing a fear of bad press, said while they were selling at less than face value, it’s not had a major impact on business during a key weekend on their annual sporting calendar.
They put this year’s excess supply down to the Easter weekend.