World Cup Diary | World Cup diary: Never mind Suarez and Ghana - Neymar's been caught with his pants ... er, up
Fifa might punish Brazil star for apparently indulging in some 'ambush marketing' to promote his underwear sponsor
It was a good day for scandals at the World Cup, what with Luis Suarez getting his just desserts after a main course of spalla di chiellini and Ghana sending home Sulley Muntari and Kevin-Prince Boateng.
With seemingly every part of the body and every aspect of a star like Neymar's life up for grabs by sponsors, his underpants are paid for by a company called Lupo.
It does look like he made sure the waistband were on display after the selecão's win over Cameroon - since his pants aren't official team / Fifa issue, the governing body could take a dim view.
After all, never mind biting opponents, if there's one thing Fifa really frown upon it's promoting companies that aren't part of the 'Fifa family'.
Nicklas Bendtner famously was hit with a 100,000 euros fine and one-match ban by Uefa at the last Euros for displaying a bookies' logo on his underpants - far more than they routinely punish teams for instances of racist abuse as many pointed out.