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English Premier League 2015-16

Hong Kong pays the most in Asia for Premier League TV rights

And Asia pays the most in the world as league cashes in on global appetite for its stars

PUBLISHED : Monday, 04 January, 2016, 11:26am
UPDATED : Monday, 04 January, 2016, 11:48am

Hong Kong will pay the most amount for Premier League TV rights than any other country in Asia as the league prepares to finalise its final bumper deal for 2016-2019 rights.

Mainland China broadcaster and gadget manufaccturer LeTV shocked Hong Kong football fans in September 2015 with a remarkable US$400 million offer for the broadcast rights – double what NowTV paid for 2013-16 rights.

And that works out at the equivalent of £87.7 million (HK$1 billion) a year from Hong Kong to Premier League clubs, more than Thailand’s £65.7 million (HK$750 million), according to analysis in Britain’s Daily Mail.

The Mail calculates that the league will earn £3.2 billion (HK$35 billion) in overseas TV rights for the next three years when their final major contract, with India, is sealed.

That is more than 150 times the amount earned when the league started in 1992.

Propelled by LeTV’s headline-grabbing deal, Asian broadcasters will pay 35 per cent more for rights than they did for the 2013-16 period, according to the Mail’s analysis.

At a forecast £1.26 billion (HK$14.39 billion), up from £942 million (HK$10.759 billion), Asia will pay more than any other region.

And LeTV’s deal means Hong Kong will shell out annually more per head of population – £12.18 (HK$139.11) – than any other territory in the world apart from the United Kingdom.

China agreed an unusual six-year deal in 2013 and will pay a relatively paltry £10.7 million per year until 2019, when Premier League chiefs will no doubt hope developments such as the Chinese purchase of a stake in Manchester City will boost the new deal.

According to the Premier League’s research (embedded below), they have 469 million ‘followers’ in Asia, more than any other region in the world. They claim to have 174 million fans in China and 2.5 million in Hong Kong.