Why has China’s global soccer takeover frenzy suddenly gone so quiet?
After a flurry of activity and spending, China’s expansion into global football has gone strangely quiet – but that doesn’t mean the game is over
Unlike the hysteria and hyperbole of recent years, during which speculation about which player would next head to China has often been rife (if not wild), we now seem to be in a period of silence. Critics and cynics alike will no doubt be congratulating themselves on calling this one right: that China’s spending spree would not last long.
At this point though, it is worthwhile recalling the words of American writer Elbert Green Hubbard: “He who does not understand your silence will probably not understand your words.”
From the point in 2009 when China’s president Xi Jinping first expressed positive personal views on the sport, the global football community has repeatedly failed to understand his and his country’s words.
Xi’s 2014 proclamation of his football vision, and subsequent interventions into football by the Chinese authorities, have drawn perplexed commentaries from observers seeking to understand and find meaning in China’s football revolution. Even as recently as this year, the hype associated with new player transfer regulations seemingly baffled many people. And as Hubbard’s quote suggests, observers are equally now failing to understand the silence.
One intriguing aspect of world football’s fast-disappearing summer were stories about some of the biggest investors in Chinese football.
Other than some mild reassurances via their respective company websites that Guo and Wang are safe, well and free, little more has been heard about them. Indeed, while Alibaba owner Jack Ma recently ostentatiously appeared dressed as Michael Jackson at a party to celebrate his company’s 18th birthday, little has been seen or heard of his two counterparts.
As for Suning, if a state broadcaster in, for example, Europe were to accuse a domestic corporation of money laundering, local lawyers would be relishing the impending payday that would surely follow. In Suning’s case though, CCTV’s claim about one of its biggest retailers has been followed by what appears to be complete silence.
It is telling too that Suning, Fosun and Wanda are all seemingly refraining from football investment excess. So, it is all quiet on all the eastern front, but what does the silence actually mean?
One interpretation is that China’s government has simultaneously been engaged in deflating the player transfer market bubble, while protecting the country’s national interests (as well as its financial system). In the last few years, money has flowed out of China into football investments elsewhere in the world – investments which have, thus far, often failed to deliver a tangible economic return or otherwise have undermined domestic efforts to build a football sector.
The silence also likely reflects Xi’s broader clampdown on dissent and potential political rivals. The Communist Party of China is believed to be riven by factionalism, with some of football’s leading Chinese investors understood to have associations with anti-Xi factions. Even under normal circumstances, the politically astute Xi would be unlikely to countenance such deviance and dissent.
For those affected, silence is, if not golden, then certainly advisable.
Meanwhile, in the largely mute current world of Chinese football, one voice has periodically continued to bellow. Chinese entrepreneur Dr Tony Xia, owner of the English club Aston Villa, has apparently failed to read the significance of his government’s desire for silence. Always a trigger-happy presence on social media, Xia has nevertheless recently surpassed himself on Twitter.
While president Xi and his government have been obsessing about irrational football spending, Xia has recently made several public social media posts in which he appeared to explain how his companies are going to avoid Chinese government controls on his investments.
It remains to be seen whether Xia will face the consequences of his words in China. If he is aligned with a pro-Xi faction of the Communist Party, then it may be that his misdemeanours will be conveniently ignored. One suspects the latter applies to Li Yonghong, owner of AC Milan, who certainly hasn’t been silent over the summer – his new club having spent upwards of £160 million (HK$1.69 billion) on new players (which nobody in Chinese government appears to have labelled “irrational”).
Perhaps, then, in China it isn’t just the silence one needs to understand; it is also who is silent and why that we need to think about. Equally, for those breaking the silence, the noise they make is just as intriguing. Indeed, once the upcoming Congress is over, it will be interesting to listen for who in Chinese football speaks first and who remains silent. The question is, will the world of football understand either?
This piece is published in partnership with Policy Forum, an academic blog based at Crawford School of Public Policy at The Australian National University.