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Facebook rolls out 360 video for News Feed, and Disney, LeBron and GoPro already in on the action

PUBLISHED : Thursday, 24 September, 2015, 10:04am
UPDATED : Thursday, 24 September, 2015, 10:04am

Facebook said its news feed for web and Android platform users will now support 360-degree videos.

A 360 video gives an immersive experience to users by allowing them to view a scene from any angle.

Such videos are created using a special set of cameras that manage to capture all 360 degrees of a scene at the same time.

Support for the iOS platform will follow in the coming months, the company said on Wednesday. (http://bit.ly/1YBQkdg)

WATCH: Facebook releases 360-video support - demo with Star Wars: The Force Awakens

Action camera maker GoPro has posted a video on motocross riding in the Idaho desert, while Vice Media has released a video of on-the-ground reporting in Afghanistan.

Basketball star LeBron James has also uploaded a 360 video, taking viewers behind the scenes during his workouts.

Walt Disney has uploaded a video of its upcoming Star Wars: The Force Awakens movie, which allows viewers to explore the fictional planet Jakku.

Facebook web users can drag a cursor and mobile users can tilt their devices in any direction to experience a 360-degree panorama view.

Anyone can upload 360 videos starting today, but Facebook is not currently allowing users to run ad campaigns with the videos. (http://on.fb.me/1LwRj9r)