US gaming firm Razer opens first store in Hong Kong and sets its sights firmly on mobile industry
And forming partnership with Three Group – the mobile telecoms arm of CK Hutchison – its says mobile going to ‘play huge part of our business’
Razer, the popular US gaming peripherals brand which opened its first concept store in Hong Kong on Saturday, is now hoping to take on the mobile gaming industry after successfully disrupting the PC gaming scene with devices such as its powerful gaming laptops and mice, its chief executive has told South China Morning Post.
Razer, which is in partnership with Three Group – the mobile telecommunications arm of Li Ka-shing’s CK Hutchison on the development of the Hong Kong outlet – has its sights on taking on the mobile gaming landscape, too, which chief executive Tan Min-liang said “is going to be a huge part of our business”.
“There is so much potential for Razer – we’re still growing exponentially through the PC market ... we’ve shipped over US$1 billion in hardware over the last three years, and we haven’t even gotten started on the mobile gaming market yet,” said Tan, who splits his time between San Francisco, where the company is based, Singapore and Taiwan, where Razer has its design centres.
The company on Saturday opened the doors to its sixth RazerStore worldwide, on Cannon Street in Hong Kong’s bustling Causeway Bay shopping district. Razer’s other shops are in Shanghai, Taipei, Bangkok, Manila and San Francisco in California.
An alliance was formed last month where Razer and Three will work together to offer specific tariff plans, services and devices to electronic games players around the world.
Tan also said Razer and Three will work together on “future mobile devices”, although he declined to elaborate on further details.