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Chinese men outspend women online, thanks to gaming and takeout food

Annual spending survey reveals that mainland Chinese males now outspend women online – thanks to geeks playing games on empty stomachs

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A delivery man rides past residential buildings in Beijing. Ele.me said Chinese consumers placed 8.86 million online orders for congee with minced pork and preserved egg in 2017, making it the most popular takeaway in the country. Photo: AP
Li Taoin Shenzhen

Hungry young men glued to online games have helped change a bedrock belief in Chinese society: that women spend more on shopping than men.  

Driven by their spending on takeaway food and gaming, Chinese men now spend more than women online for the first time, according to a UnionPay survey released on Wednesday. 

About 23 per cent of male respondents said they spent more than 5,000 yuan (US$777) online every month compared to only 15 per cent of women who spent that much, according to UnionPay, mainland China’s biggest bank card provider.

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The annual survey has been published for the past 10 years but this was the first time men were found to be outspending women when it comes to online shopping, the company said.
Over the past year male consumers ordered more food online and recharged their accounts for internet-based games, which saw their spending outstrip women in China for the first time. Photo: AFP
Over the past year male consumers ordered more food online and recharged their accounts for internet-based games, which saw their spending outstrip women in China for the first time. Photo: AFP
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In China, where there are 1 billion mobile phones in use among the population of 1.3 billion, placing orders and making payments via handsets is common among consumers, especially the younger generation.

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UnionPay, which surveyed more than 100,000 people in 34 cities in China, said more than half of Chinese consumers use mobile phones to shop online, order takeaway food, call taxis, and repay credit card debts.

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Honour of Kings, a role-playing game for smartphones, has become the highest-grossing mobile game in China with more than 200 million players. Photo: Handout
Honour of Kings, a role-playing game for smartphones, has become the highest-grossing mobile game in China with more than 200 million players. Photo: Handout
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